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Spielwarenmesse International Toy Fair

Feb 4 - 9, 2010

2009 Report

International Toy Fair impressively fulfills the chancellor’s request
Ordering unchanged at previous year’s level
Positive mood among exhibitors and visitors ensures optimistic outlook for the year
60th anniversary fair presents a fanfare of outstanding events

The 60th anniversary fair fulfilled the German chancellor’s request at the opening ceremony to generate positive signals for the industry and the export-orientated German economy. Some 76,000 buyers and traders (2008: 79,800) from 115 countries visited the 60th Spielwarenmesse International Toy Fair Nürnberg from 05-10.02.2009. Their intention to order was every bit as good as the previous year, which appreciably exceeded the manufacturers’ cautious expectations. The mood in the exhibition halls was positive with optimistic notes.

The fact that all the key visitors were in Nürnberg despite the currently difficult market environment emphasizes the fair’s appeal and its importance as an international attraction for the industry. “The executives of all major concerns were present this year,” summed up Uwe Weiler, General Manager of Simba Toys GmbH & Co. KG, referring to the excellent quality of the visitors. The moderate decline in the number of visitors compared with competing fairs is spread over many countries. These particularly included the countries in the Russian Federation and the Baltic region, which are faced with declining currencies and a strained economic situation. There were also fewer visitors from Great Britain due to the weather conditions. However, appreciably more toy traders and buyers came from East European countries such as Poland with +17 per cent and Bulgaria with +28.8 per cent.

The search for new products remains the most important reason for visiting the fair, but intensifying existing business contacts also played a special role this year. Trade and industry joined forces to focus on the strength of common interests, which was expressed in very constructive talks. The visitors acknowledged this with a figure of 82.5 per cent (2008: 88.8 per cent) for their intention to visit again, which stressed the importance of the International Toy Fair for making purchasing decisions.
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